Professional Sports Marketing

RAUDMAN SOLID ALL DAY IN NASCAR K&N PRO SERIES RETURN

REDDING, California — Craig Raudman of Redding, CA was excited to return to the NASCAR K&N Pro Series this past weekend at Infineon Raceway in Sonoma, CA. That excitement propelled the Heritage Motor Sports team all weekend but they left with bittersweet disappointment after Raudman was involved in a last lap crash that dropped him from a sure top ten finish to a 16th place result after it was all said and done.

Raudman drove the #22 Approved Memory/Davidson Equipment Sales/Heritage Cattle Co. Chevrolet in the Thunder Valley Casino Resort sponsored event at the 1.99-mile road course for his first race back in the series as a driver in more than a decade. The plan was simple. Race the track and not worry about anybody else.

For most of the race that plan played out to perfection as the former NASCAR Southwest Tour champion let faster cars go when needed and did not fight for positions early, instead, focused on track position for late in the race. With less than five laps to go he was running seventh and just looking to bring the car home in one piece.

That all changed on the last lap when another competitor rooted his way by and sent a couple of cars spinning kicking up a dust storm that would make West Texas proud. The unfortunate thing for Raudman is that it left a wounded car directly in front of him but not visible through the dust. Race over.

"I thought we had played the strategy pretty well," Raudman said. "For not being in a K&N Series car for a long time, I felt really good; I could have gone fifty more laps. The crew was awesome and we just stayed out of trouble and took what the track gave us. We were in perfect position going up the hill on the last lap but it all went wrong in turn three. It happens and now we have a busted up race car that needs some work."

While the finish was not an indication of how well they actually ran, Raudman left Infineon on a high. "It is just awesome to drive race cars and I had a blast racing at Infineon," Raudman offered. "I am so thankful to Dave Reed and Ted Davidson for their support and to John Gomez for making this opportunity a reality. Blaine (Bergen, car chief) and I have a lot of work to do get this car back in shape but we will get it done."

For the past three seasons, Raudman has acted as crew chief and driver coach for Jonathon Gomez and has been a race winning crew chief in the series for the past seven years. The Heritage Motor Sports Team is available for rent to funded drivers. (See information below).

Importance of Sports Marketing for Professional ... - Oz-sport.com

Now it has become important to use proper promotional activities to grab the attention of the people. Such promotional activities have also become inevitable for the sports teams. Apart from that with the help of sports marketing it is possible to make proper arrangement for sponsorship deals. Sponsorship deals play an important role during organizing any sports event. Collect relevant information about different available sponsors through different online sports resources .

Often promotion of products and services are carried out through the sports team for which sports marketing also becomes inevitable. The athletes of the sports team can become the brand ambassador of various brands which helps them to earn more money. With proper sports marketing the famous brands becomes familiar with the players and the wining track record of a particular sports team .They approach the players in that team to becomes associated with their brand. As people aspire to be like their favorite player they often buy those brands promoted by those players which helps the brand to increase their sales. As a result of this the name of that sports team also gets popularized indirectly.

Advantages of Sports Marketing

1.    It helps in raising fund for the maintenance of the sports team 5.    It is the most important way to get sponsorship

With the help of suitable sports marketing agency it is possible to carry out such functions effectively.  Refer to the online sports guide to select the appropriate sports marketing agency .The agency acts as a liaison between the sports team and potential sponsors. They also help the players in choosing the brands that can have a positive impact on the player’s professional career and at the same time help in improving the visibility of the sports team. It is the duty of the sports marketing agency to draw up a strong marketing strategy. To successfully carry out such functions it is important to analyze the track record of the sports team, monitor its performance over the last few years and to understand its future prospective. The more the popularity of the sports team more will be the number the spectators for the match. On the other hand the better the sponsorship the easier it will be to organize a spots event to satisfy the spectators and fans. With the help of effective sports marketing plan all such activities becomes easily possible.

Team sports marketing

International sports law and business

Billboard

Relationship Marketing in Sports

American sports empire, how the leagues breed success